England football star and Gucci brand ambassador Jack Grealish has been made into a digital avatar for Gucci Town, a permanent digital space on gaming platform Roblox, and will guide players through football-inspired challenges on the Mini Game Heights portal.

Grealish’s avatar is dressed in the Gucci Good Game capsule collection, and a spokesperson for the brand commented 'Grealish’s playmaker personality both on and off pitch has won the love and support of fans all over the world - and is now ready to expand into this new, immersive dimension'.